Marketing Technology Executive

• Working under the marketing director, the role requires a degree of flexibility built around the needs of the business and the marketing function. The responsibilities     include those under a marketing executive’s remit.

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The responsibilities of a Marketing Technologist include:

• Working alongside the marketing team on digital and traditional marketing campaigns including graphics, imagery, photography and videography through distribution on the Groups websites and social media channels, along with traditional media such as print, radio and in-person and online events
• Video editing for corporate and short-form video content
• Photoshop and image editing 
• Working cross-departmental on the creation of product manuals and technical documentation
• Assisting with the creation, publication and management of online courses through the Teachable platform and Microsoft Technology Stack
• Occasional travel to sites located in Ireland and Northern Ireland to assist with on-site photography and videography

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Additional responsibilities under the Marketing Technology remit include: 

 
• Assiting with the management of Pipe Drive CRM, including optimisations and automations, and responding to business requirements and other future applications at the request of management
 
• Advising senior leadership by leading the AI strategy for the marketing department, looking into the latest tools and trends to help drive strategy for the overall business
   
  • Evaluating new marketing automation tools and assisting with the rollout of any technologies identified 
   
  • Further integration of Pipe Drive with AI for analytics or increased functionality 
   
  • Conducting workshops and training sessions across both businesses to upskill staff on new technologies
   
  • Creating training videos or explainers to increase adoption and uptake 
   
  • Troubleshooting technical issues with AI systems and coordinating with IT or vendors for resolutions when necessary 
   
  • Preparing reports on marketing technology performance and ROI for leadership teams
   
   
• Developing AI applications, as identified, to ensure the marketing department stays at the forefront of the AI space
 
• Analysing the current software suite to identify areas of improvement or integration with new technologies. This includes, but is not limited to, 
   
  • Email marketing software
   
  • Video editing software
   
  • Photo editing software
   
  • CRM 
   
  • Content management systems (Website build-outs) 
   
   
• Working cross-departmentally when new opportunities or systems are identified 
 
• Working with the marketing and technology director and senior leadership teams on budget planning and vendor negotiations when required 

There is the potential forcareer progression into a team lead role. 

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• Microsoft Office 365 and Microsoft Teams

• MailChimp or similar email marketing platforms
• Wordpress CMS for updating website content, product pages, blogs, news and events
• Adobe Creative Cloud including Adobe InDesign, Adobe Illustrator, Adobe Photoshop and Acrobat Pro DC
• Google Analytics 4, Google Search Console Tools, Google MyBusiness Listings and SEMrush
• Experience and/or willingness to learn new AI tools
• SquareSpace CMS and Acuity Scheduling
• Canva
• Teachable.com
• Hootsuite

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General Requirements

• A degree in Marketing, Communications or related field (preferred but not essential), or 3-5 years of experience in a similar role. 
• Knowledge of the construction industry is a plus.
• Ability to work in a fast-paced environment while handling deadlines
• Ability to adapt to changing business requirements 
• Full, clean driver’s license and access to reliable transportation are essential
• Adaptable, can easily work independently or as part of a team and across departments

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